ComScore on Mobile Content Usages Nov 2010
Mobile Content Usage
In November, 67.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points versus the prior three month period, while browsers were used by 35.3 percent of U.S. mobile subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 33.4 percent of the mobile audience, representing an increase of 1.1 percentage points. Accessing of social networking sites or blogs increased 1.0 percentage points, representing 23.5 percent of mobile subscribers. Playing games attracted 22.6 percent of the mobile audience while listening to music attracted 15.0 percent.
| Mobile Content Usage 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Aug-10 | Nov-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 66.6% | 67.1% | 0.5 |
| Used browser | 34.5% | 35.3% | 0.8 |
| Used downloaded apps | 32.3% | 33.4% | 1.1 |
| Accessed social networking site or blog | 22.5% | 23.5% | 1.0 |
| Played Games | 23.0% | 22.6% | -0.4 |
| Listened to music on mobile phone | 14.7% | 15.0% | 0.3 |
form comScore http://comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
