• How do I start?
• What do I blog regularly?

With a little rational thought you can easily answer these questions and have fun.

1. Where to start?

Look at all the material and information you already have. This will probably be marketing material, brochures etc sitting on the shelf. Don’t publish them verbatim look at the wording – read it out loud to see what it sounds like. Don’t publish it all at once – break it up into small pieces and you will get more than one post out of it. Every time you have a special offer you have a blog. 2. Case Studies You must have success stories to talk about – a happy customer, a good sale, a good month. Make a story around it.

• What you did for the client? – “Delivered in record time”
• Why the client was happy? – “With in client budget”
• Talk to the sales team regularly and use their insight into the business.

3. Questions

I imagine you are always being asked questions use these to make a blog post. One idea is to have a notepad somewhere to note questions as they happen. Talk to Customer Support for ideas as well. These can be an endless source to blog entries

4. Ideas from the News

There are always things happening in your sector in the news – give your opinion. What do you think? What can you business do about it?

5. Seasonal Blogs

Is your business seasonal – most are – do seasonal blogs and don’t be frightened to re-use content from previous years but not verbatim. Look at the calendar and you will see that there are lots of possibilities with a little lateral thinking.

6. Pictures

A picture is worth 1000 words (so they say). A photo with a one paragraph caption is fine as a blog entry. Inside the business Finish product Happy employees Happy clients Its worth getting permission from people if they are in the picture and make sure you have copyright for the picture

7. Lists

Lists are great, don’t worry about the number in the list – but it needs to be a list three or more items. Every business has top list (this is one). In a dull moment or with friends make up a list it can be fun.

8. Finally

And remember when ever you are writing

• Engage the whole business at regular company meetings for ideas
•  Keep your blogs short and concise
• Think about the headline – it needs to catch the eye and engage
• User pictures where possible.

1. Get a sensible mobile domain – or in this case sub-domain.
   m.mysite.co.uk
   mob.mysite.co.uk
   mobile.mysite.co.uk
2. Ensure that you full website has a link to your mobile site and visa versa.
3. Include the word “mobile” in the title of you mobile home page.

1. Less is better. It  may seem obvious but  it can be the hardest part of a mobile design. The space you have to work with is precious and you have to be exact about what you want the visitor to see and do.
2. Use bigger touch targets. The entire story needs to be tappable do not expect users to be precision tappers – research generally shows that the smaller the area to tap the more you are likely to loose the visitor.
3. Use full headlines – do not truncate headlines. This will give the biggest design improvement, because the full headline provides substantially stronger information trail than  few words.
4. Enhanced scannability by highlighting key words in the headlines.
5. Always show a short story summary. Show it under each headline to increase the strength of the information trail and encourage the user to move to the next step.
6. Using unique thumbnail photos wherever possible. This adds visual interest, enhances scannability and information trail. A picture says a thousand words and the visitor recognizes a picture faster than they can read a headline.
7. Use your space very carefully. It is OK to use tighter spacing to get more information onto in first mobile page. Users do scroll down but the more they can view in less space means that they work less for each new story.
8. Try and cut out repeated information. Information redundancy is a poor use of screen space – this is true for any web design. Consider whether certain information is really needed – categories, tags, dates etc.
9. Ensure sufficient spacing between the navigation options. There is nothing more frustrating than touching the wrong option.
10. Label your drop-down menus instead of using just a triangle to denote options.

Change your A record on EasySpace to as follows adding in the IP to your Plesk server.

Now add a domain from your Plesk Control Panel but do not tick the “www” box.

The URL for your new website is http://yourwebsite.co.uk – which is how WordPress wants to see it.

Now setup a subdomain for your website (tick Physical Hosting), leave the “www” box un-ticked and make the subdomain “www”.

Lastly upload this (modified) index.html

As long as the you set the timeout of 0 (zero) seconds it accepted by Google as a 301 permanent redirect and will not affect SEO.

This means that  http://www.yourwebsite.co.uk will also work as  http://yourwebsite.co.uk

Done.

The challenge for small businesses is how to get their website to effectively cope with this growth. There are some very effective solutions on the market that does not cost fortune.

1. Get your business register correctly into Google Places. This is essential and separate from any website you may own. Google Places automatically adjusts for mobile users.
   (for more on this see How to Grab your Google Place
2. Get a website – if you don’t have one.
3. Use a website building tool that automatically adjusts for a mobile user. The most immediate one that springs to mind is WordPress.
4. Use online tools like Mobify.me that will allow you to automatically adapt your existing website for a mobile market.

Community Connections has 10 years specialising in helping businesses, large and small, develop their Internet Strategy

1. On your EasySpace domain add an “A” record as such
   
2. The in the MX record do this.
   
3. It will take upto 24 hrs to work.
4. Think about setting up postmaster@[yourdomain] to be correctly complying with email standards.

Couldn’t be easier.

£50 deposit now and then £100 on completion.

We will secure your Google Place listing and monitor it for 2 months to ensure it

is successful.

In November, 67.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points versus the prior three month period, while browsers were used by 35.3 percent of U.S. mobile subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 33.4 percent of the mobile audience, representing an increase of 1.1 percentage points. Accessing of social networking sites or blogs increased 1.0 percentage points, representing 23.5 percent of mobile subscribers. Playing games attracted 22.6 percent of the mobile audience while listening to music attracted 15.0 percent.

form comScore http://comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share